Fractional GTMfor Early-StageStartups
We help founders and early-stage teams get to market faster with an embedded GTM service that delivers expertise and impact without the cost of a full-time hire.
Trusted by high-performing companies
Closing the GTM Gap for Early-Stage Startups
Building a great product is hard, but it is just the beginning. A bulk of the work is building out systems to get this amazing product to your users.
Unawareness
You're a product builder. The importance of GTM, sales, and marketing might not be top of mind until it's a critical bottleneck, too late.
Vulnerability and Fear
It's hard to admit you don't have all the answers. Asking for help can feel like showing weakness, especially to investors and early hires.
High Cost of Talent
Hiring a full-time, experienced GTM leader or expert is often out of reach for a cash-strapped startup or one managing a runway month on month.
Misalignment of Needs
Your focus needs to be on building foundational systems, not managing a full-time team. What you need is an expert to set up the playbook, not to run the day-to-day plays from the very beginning.
What Clarus Can Do for You
We offer flexible engagement models designed to meet your specific needs. Even if you already have a growth and marketing team, here’s how our services can provide high-impact value
Embed
Our small team of experienced GTM experts will embed with you for a defined period (2-4 months).
Build Foundations
We will work closely with you to build and implement core GTM systems, including:
Transfer Knowledge
Our goal is not to be a permanent fixture. We will work to train you and your team, transferring our knowledge and a repeatable playbook to you.
Transition & Support
After the initial engagement, we will quietly remove ourselves, providing ongoing support on an as-needed basis to ensure a smooth transition.
Why This Matters for You
Partnering with us on your GTM journey is a strategic decision that offers clear, tangible benefits. Accelerated Time-to-Market
Accelerated Time-to-Market
Get to your target market faster and more effectively by building the right systems from day one.
De-Risked Growth
Reduce the risk of GTM failure by building a proven, data-informed strategy
Empowered Team
Your founding team and any early hires will be equipped with the knowledge and tools they need to drive growth long after our engagement is complete.
Cost-Effective Expertise
Get access to senior-level GTM talent at a fraction of the cost of a full-time hire, allowing you to invest capital in other mission-critical areas.
Enhanced Investor Confidence
Showcase to investors that you have a clear, executable GTM plan, increasing your chances of securing future funding.
Stories from the Frontline
Our services are loved by founders around the all world. We are proud to work with innovative startups and companies.
Over time, working with Victor and team helped us gain clarity while finding PMF. Basically cutting out the noise, it has lowkey been one of our most important decisions.
David
CEO Bonadocs
Founder & team profile
Unlike most who just talk GTM, I live it
Founded 3 startups, supporting hundreds more across Africa, Europe, and America. I am bringing practical experience as an operator, analyst, and mentor through top accelerators and incubators.
Victor Ekweolor
Founder, Clarus
Our team brings over 40+ years of combined experience in startup GTM
Our team brings immeasurable hands-on GTM experience, helping founders launch, scale, and win. We combine strategy, execution, and proven playbooks for success.
Our Approach
We offer flexible engagement models designed to meet your specific needs. Even if you already have a growth and marketing team, our services can provide high-impact value by:
A 2-4 month intensive engagement focused on building and implementing a core GTM playbook. This is ideal for pre-seed and seed-stage startups.
An ongoing, retainer-based model where we act as a strategic sounding board and provide on-demand support for your growth and marketing team.
For specific, high-priority initiatives, such as a new product launch, a new market entry, or a full GTM audit.
Our goal is not to replace your existing team, but to empower them. We work alongside your professionals to fill knowledge gaps, accelerate learning, and provide an unbiased outside perspective.